To increase event attendance, member engagement, and regional visibility for AMA Southwest Michigan, I developed a multi-channel promotional strategy centered on urgency, authority positioning, and community-building.

Each event campaign was structured to build momentum in phases — early awareness, value-driven promotion, and final call-to-action urgency. Messaging emphasized professional growth, networking access, and practical insights to position AMA events as must-attend experiences for local marketers and business leaders.

I supported these campaigns through consistent organic social content, branded event graphics, email promotions, and targeted digital advertising. Visual consistency and strategic messaging ensured that each event reinforced AMA’s credibility as the leading marketing organization in the region.

• Driving attendance for in-person professional events in a post-COVID engagement landscape.

• Competing for attention against numerous local networking groups and business events.

• Communicating the tangible value of membership beyond a single event.

• Generating urgency without appearing overly promotional.

• Balancing messaging for students, young professionals, and experienced marketers.

• Increase event attendance and ticket sales.

• Strengthen AMA’s brand authority within Southwest Michigan.

• Grow awareness among marketing students and emerging professionals.

• Build consistency in visual branding and promotional messaging.

• Support long-term member growth through strategic event promotion.

• Create repeat engagement and sustained community involvement.